OUR BRAND

Charm Logic born out of the desire to simplify eye makeup application for those of us that are not gurus. We started with magnetic lashes since they are time saving and easy to apply.


Our passion is to find, create, test and source quality, fun and innovative tools that make your life easier. There is more to come as we listen to your makeup concerns and grow together.

In the meantime Lash Up and show the world your most unapologetic self.